film / social
Turns out if you give audiences YT skippable preroll ads that wink at YT skippable preroll ads, they'll actually watch 'em to the end. NBA / State Farm's "To Skip or Not To Skip" campaign, Starring Chris Paul and Oscar Nunez via Translation.
recent work
NBA x State Farm | FilmDirection
Daft Punk | FilmWriting and Direction
Paramount | Film PromotionWriting and Direction
SurvivorNet | Brand WorkWriting and Direction
MTV | "Made In Queens"Writing and Direction
Infiniti | Global WorkWriting and Creative Direction
Ed Banger Records | "Vandroid"Writing and Creative Direction
News Corp | Brand ContentWriting and Direction