cinema / digital / broadcast

Rod Kimbal's Stunt Camp For Kids

Paramount needed an unconventional way to generate buzz for the film Hot Rod. We knew local late-night TV was the place to be. So we built a campaign around an insanely dangerous summer stunt camp for children with Samberg’s “Rod Kimble” character as the pitchman. Created with Seth Meyers and Andy Samberg for Paramount.

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